● Filed · VivaVilla · case file 3.23
Eight franchisees, found with unconventional ads on a ₹40,000 budget
Ran social media and franchise-sales campaigns for VivaVilla, a smart home appliance aggregator — eight franchise deals closed off ₹40,000 of total ad spend, ₹5,000 a deal.
Overview
Ran social media and franchise-sales campaigns for VivaVilla, a smart home appliance aggregator — eight franchise deals closed off ₹40,000 of total ad spend, ₹5,000 a deal.
My role
Social media & franchise sales
Timeline
GetMyCreative retainer
Filed
● Impact overview
- 8Franchise deals closed from ads
- ₹40,000Total ad spend across the campaign
- ₹5,000Media cost per signed franchisee
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The work
VivaVilla aggregates smart home appliances under one brand and grows by franchise. We handled the social media, and the harder half: finding people with capital who wanted to open one. Franchise buyers are a tiny audience and every competitor pitches them the same brochure, so the ads were built to look nothing like a franchise ad — the kind of creative that makes someone stop and ask what this is before they realise they are being sold a business.
Eight franchise deals came off ₹40,000 of ad spend in total — about ₹5,000 of media per signed franchisee, on a decision that costs the buyer lakhs. Small budgets, moved precisely, is the whole method.
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