What I stopped doing, on purpose.

In 2025–26 I consolidated on purpose: fewer accounts, a team of four plus freelancers, a ₹1,50,000 monthly book at much better margin and delivery quality. Growing the top line was never the hard part. Choosing what to stop doing was.

In 2026 I handed the agency over and stepped out of it. It is still running — clients served, team in place — I am simply not the one running it. That was the point: seven years of building something that does not need me in it, and then proving it by leaving. I am not looking for a way to keep it going on the side. It is done, and I am available.

Across the whole run the studio has delivered more than 10,000 tasks for 72 brands and agencies — packaging, campaign creative, branding, websites, photography and short-form content. Nine accounts was the peak concurrent load; 72 is the number of brands that have actually been through the door.