What I stopped doing, on purpose.

In 2025 the studio consolidated on purpose: fewer accounts, a team of four plus freelancers, a ₹1,50,000 monthly book at much better margin and delivery quality. Growing the top line was never the hard part. Choosing what to stop doing was.

Later that year I left to go independent. The studio is still running — clients served, team in place — and the product work I had started there, ELTH, came with me. I am not fitting a job around it; the consulting winds down when the right role starts.

Across the whole run the studio delivered more than 10,000 tasks for 72 brands and agencies — packaging, campaign creative, branding, websites, photography and short-form content. Nine accounts was the peak concurrent load; 72 is the number of brands that have actually been through the door.