Filed · Renault Goa · case file 3.1

Lead generation for two Renault dealerships

Owned a ₹70,000-a-month, twelve-month OEM retainer end to end: social, paid media, creative and lead nurture.

Overview

Owned a ₹70,000-a-month, twelve-month OEM retainer end to end: social, paid media, creative and lead nurture.

My role

Client strategy & paid media

Timeline

12-month retainer

Filed

  • Growth
  • Paid media
  • Account management
Renault Goa campaign creative — 1 of 7
Renault Goa campaign creative — 1 of 7

● Impact overview

  • 12 moRetained, no break
  • ₹70kMonthly retainer
  • 1 → 5Monthly conversions

01

Situation

Two dealerships in two markets needed to fill the top of the funnel and convert walk-ins, with brand work that stayed inside OEM guidelines.

02

Action

Owned the account end to end on a ₹70,000-a-month, twelve-month retainer: social, paid media, creative and lead nurture. The real work was coordination — an OEM dealership has approval layers, and my job was making sure my team and their much larger team shipped on schedule without friction.

03

Result

Leads started converting from month three, growing from one vehicle sale a month to five, on ₹25,000–30,000 of monthly ad spend. At Indian dealership ticket sizes, that is a media budget returning multiples of itself in vehicle revenue.

04

In pictures

Renault Goa campaign creative — 2 of 7
Renault Goa campaign creative — 3 of 7
Renault Goa campaign creative — 4 of 7
Renault Goa campaign creative — 5 of 7
Renault Goa campaign creative — 6 of 7
Renault Goa campaign creative — 7 of 7

05

Results

12 moRetained, no break
₹70kMonthly retainer
1 → 5Monthly conversions
₹25–30kMonthly ad spend