● Shipped · Nandini · Karnataka Milk Federation · case file 3.2
Thirty packaging SKUs redesigned in ninety days
Led design and hand-illustration across 30 export packaging SKUs for the Karnataka Milk Federation, delivered in 90 days against a state-federation approval process.
Overview
Led design and hand-illustration across 30 export packaging SKUs for the Karnataka Milk Federation, delivered in 90 days against a state-federation approval process.
My role
Design lead & delivery
Team
- GA
- GD
Ganesh A · GetMyCreative design team
Built with
Illustrator · Photoshop · InDesign
Timeline
90 days
Shipped
● Impact overview
- Thirty SKUs in ninety daysStart to final artwork against a state-federation approval chain, on a direct contract with no intermediary.
- Drawn by handThe illustration was drawn, not bought in — the part of packaging most studios outsource is the part a national brand handed to this desk.
- From the airport shelf to DelhiThe range went onto the shelf at Bengaluru airport, and the Government of Karnataka commissioned a box for central-government meetings in Delhi off the back of it.
01
Situation
Nandini, the Karnataka Milk Federation's consumer brand and one of the largest dairy businesses in India, needed its sweet-box and namkeen range redesigned. Thirty products, one deadline, a direct contract.
02
How we won it
Referral. The marketing VP was a close friend of our very first retainer client. I would rather say that plainly than dress it up as a competitive win — the useful part is that our first ₹8,000-a-month client's network was still vouching for our delivery years later.
03
Action
Led the design and illustration myself — I paint, and hand-illustration is what the range needed — and ran delivery across thirty SKUs against a state-federation approval process. Client servicing was the discipline that made it land: keeping a four-person studio synchronised with a very large institutional marketing team.
The range was built for export as well as domestic shelves. Off the back of it we were commissioned directly by the Government of Karnataka to design a sweet box distributed at central government meetings in Delhi — a state brand, in a national room, carrying artwork I drew.
04
In pictures
05