● Filed · Raine & Horne · case file 3.11
Ads and collateral behind ₹6 crore of apartments sold
Ran social, print collateral and paid campaigns for Raine & Horne, the Australian real-estate group, on its Bengaluru luxury inventory.
Overview
Ran social, print collateral and paid campaigns for Raine & Horne, the Australian real-estate group, on its Bengaluru luxury inventory.
My role
Campaign & creative lead
Timeline
2019
Filed
● Impact overview
- ₹6 croreDeals closed at Kessaku by the client
- LuxuryResidential real estate
- 3Channels: social, print, paid
01
Situation
Raine & Horne is an Australian real-estate group. The inventory was luxury residential in Bengaluru — Kessaku among it — which is a category where the buyer is not scrolling for a bargain and the brochure in their hand matters as much as the ad that got them there.
02
Action
We ran their social presence, designed the offline material — the collateral that goes out at site visits and walkthroughs — and ran the paid campaigns that fed enquiries in.
03
Result
The client closed ₹6 crore of deals at Kessaku off the back of it. That is their figure and their sale — a broker closes a flat, not an advert. What our side owned was the enquiry that put a buyer in the room, and the material they were handed once they got there.
04
In pictures
05