● Filed · KhetiValah · case file 3.12
Branding a platform that turns farming into an investable business
Headed the entire KhetiValah project end to end: brand identity, the website at kethivalah.com, and a custom illustration system drawn by the team.
Overview
Headed the entire KhetiValah project end to end: brand identity, the website at kethivalah.com, and a custom illustration system drawn by the team.
My role
Project lead — brand, web, illustration
Timeline
2018 — 2020
Filed
● Impact overview
- WholeBrand, website and illustration system
- 2 yrsProject held end to end
- Livekethivalah.com
01
Situation
KhetiValah connects investors to farmers and their fields — capital goes into the land, and farming is run as a proper business rather than a subsistence gamble. Two audiences who do not share a vocabulary have to trust the same page: an investor who wants to see a return, and a farmer who has been let down by intermediaries before.
02
Action
We did the whole thing. Brand identity, the website at kethivalah.com, and every illustration on it drawn by our team rather than licensed — for a category with no stock imagery worth using, the artwork is the credibility.
I headed the project: scope, the creative direction, the client relationship and delivery, from 2018 through 2020.
03