● Filed · P-Tal · XYXX · Adil Qadri · case file 3.14
Seventy-five creators across three D2C launches
Sourced and managed 25 creators each for P-Tal, XYXX and Adil Qadri — 75 in total — for new product launches, working through a third-party agency.
Overview
Sourced and managed 25 creators each for P-Tal, XYXX and Adil Qadri — 75 in total — for new product launches, working through a third-party agency.
My role
Influencer sourcing & campaign curation
Timeline
Product launches
Filed
● Impact overview
- 75Creators sourced across three brands
- 25Per brand, per launch
- 3D2C launches: P-Tal, XYXX, Adil Qadri
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The work
Three D2C brands, three new product launches: P-Tal, the innerwear brand XYXX, and the perfume brand Adil Qadri. We supplied influencers and models — twenty-five creators for each — and curated the campaigns rather than just handing over a list.
02
Why the curation is the job
Anyone can supply twenty-five names. The value is in which twenty-five: matching creator to brand, briefing what each one actually makes, and sequencing a launch so the posts compound instead of landing at once and vanishing. Three brands in three different categories means three different answers to that question.
03