● Filed · Creator & UGC programmes · case file 3.14
Twelve brands, sixty-plus creators sourced by hand, three launches at twenty-five each
Ran short-form content, UGC and influencer programmes across twelve brands — WROGN, Lapis Bard, P-TAL, RNR, NABA, Neon Attack, Adukale, Eat Good Health, VivaVilla, Le Grapes, Cafe Siri and Bengaluru Traffic Police — personally sourcing, briefing and running more than 60 models and influencers.
Overview
Ran short-form content, UGC and influencer programmes across twelve brands — WROGN, Lapis Bard, P-TAL, RNR, NABA, Neon Attack, Adukale, Eat Good Health, VivaVilla, Le Grapes, Cafe Siri and Bengaluru Traffic Police — personally sourcing, briefing and running more than 60 models and influencers.
My role
Influencer sourcing & campaign curation
Timeline
Twelve brands
Filed
● Impact overview
- 12Brands on short-form, UGC and creator programmes
- 60+Models and influencers personally sourced and run
- 75Creators sourced across three D2C launches
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The programmes
Short-form content and user-generated content, run as programmes rather than one-off posts, for twelve brands across fashion, hospitality, F&B, home and a public body: WROGN, Lapis Bard, P-TAL, RNR, NABA, Neon Attack, Adukale, Eat Good Health, VivaVilla, Le Grapes, Cafe Siri and Bengaluru Traffic Police. The brief was the same every time — real people, on camera, saying something a brand cannot say about itself — and the answer was different every time, because a spirits bar and a traffic police department do not borrow the same creators.
The sourcing was mine. Over the run I personally found, spoke to and collaborated with more than sixty models and influencers, and the bench that grew out of it is the 100–120 creators GetMyCreative could call on. Who worked for which brand, and on what terms, is under NDA and stays there; the number and the brands are the part I can put my name to.
02
Three launches at twenty-five each
Three D2C brands, three new product launches: P-Tal, the innerwear brand XYXX, and the perfume brand Adil Qadri. We supplied influencers and models — twenty-five creators for each — and curated the campaigns rather than just handing over a list.
03
Why the curation is the job
Anyone can supply twenty-five names. The value is in which twenty-five: matching creator to brand, briefing what each one actually makes, and sequencing a launch so the posts compound instead of landing at once and vanishing. Three brands in three different categories means three different answers to that question.
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