Six years, launch to a ₹70 lakh month

01

The engagement

Le Grapes is a Bengaluru restobar, and it is the longest single relationship I have had with any client — six years, from launch onwards. That length is the point: a restobar is not won with one campaign, it is won by being right about the offer, the pricing and the floor for years at a stretch.

02

What I ran

Marketing and operations consulting together, because in food and beverage they are the same problem. Campaigns to bring people in, offer and promotion design so that the people who came were worth having, and operational optimisation so the kitchen and floor could carry the volume without the margin leaking out of it.

03

Where it got to

Over those six years the venue reached a ₹70 lakh monthly revenue run rate. I ran the marketing and the operational consulting behind that climb — I did not own the P&L, and the number is the venue's, not a fee. But the campaigns, the offers and the ops calls that got it there were mine.

04

Results