● Filed · ITC Hotels — Grand Chola, Chennai · case file 3.18
A festive-month magazine for ITC Grand Chola
Designed the festive-month magazine for ITC Grand Chola, Chennai — a full publication for a luxury-hospitality brand.
Overview
Designed the festive-month magazine for ITC Grand Chola, Chennai — a full publication for a luxury-hospitality brand.
My role
Editorial design
Timeline
Festive season
Filed
01
The work
ITC Grand Chola is one of the largest luxury hotels in the country. For its festive month we designed the magazine — the publication that sits in the room and in the lobby, and which has to hold a standard the property has already set everywhere else in the building.
A magazine is a different discipline from a campaign: it is pagination, hierarchy and rhythm across a whole book, not one strong frame. Getting a luxury hotel to sign off on that is as much editorial judgement as design.
02
In pictures
