● Filed · Frozen foods distribution · case file 02
Frozen foods, sold café to café on foot
Built the pitch and ran outbound for a frozen foods manufacturer, closing café accounts cold with sampling as the entire sales mechanic — ₹15,000–20,000 a month within the first months.
Overview
Built the pitch and ran outbound for a frozen foods manufacturer, closing café accounts cold with sampling as the entire sales mechanic — ₹15,000–20,000 a month within the first months.
My role
Sales & closing
Timeline
2018
Filed
01
Situation
We had just come out of food service knowing exactly what a small café kitchen buys, how it buys, and what it wastes. We found a fries and frozen foods manufacturer and became the route to market.
02
Action
Built the pitch and ran outbound: identify cafés, get in front of the owner, leave samples, follow up, close. Sampling was the entire sales mechanic — nobody signs a frozen supply deal off a brochure. I closed the accounts; my partner handled the manufacturer and supply side.
03
Result
₹15,000–20,000 a month within the first months, from cold outreach with no brand, no capital and no track record. It is also where I learned that I sell better than I do anything else.