← All work
Right Angle Ad Tech · AI-teaching vertical of DayOne
Seven to eight creatives a day for an AI-education platform
Mar — Dec 2023 · Senior Graphic Designer
- 7–8
- Creatives produced daily
- 10 mos
- Full-time
- 1
- Design system established
The work
RightAngle is DayOne's AI-teaching vertical. I built the marketing and creative assets that shaped the platform's identity: campaigns, social, ads and learning-material promotion, at seven to eight pieces a day.
Beyond the volume
Helped establish the visual design system that held consistency across platform and campaigns, and worked with the product and content teams to keep the design aligned to what the material was actually teaching. Turning complex AI concepts into something a non-technical audience will look at twice is a different problem from making it look good.
Next case study