Annapoorna Naati Kitchen · influencer marketing & pricing
Profitable in two months, on demand and pricing together
Consulting engagement · Marketing & pricing
- 2 months
- To profitability
- ₹70,000
- Calculator licensed to them
The problem
ANK had the usual restaurant problem in both directions at once: not enough people coming in, and not enough margin on the ones who did. Fixing only the first would have grown a loss.
Both halves, together
The influencer programme brought the demand. The pricing work made the demand worth having — I rebuilt the menu pricing off actual recipe costs, wastage and portioning rather than the going rate down the road.
They then bought the profit calculator outright at ₹70,000, one of its three sales. That mattered more than the campaign did: it meant the pricing discipline survived after I stopped running the marketing, because the owner could re-run the numbers himself every time a vendor price moved.
Why this is the one I would point at
Most marketing case studies end at reach, or at footfall. This one ends at profitability, in two months, because the marketing and the unit economics were treated as one job. That is the argument for hiring me over someone who only runs campaigns.
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